10 Pre-Game Activities to Get Fans to the Stadium Early

Patti Gutter • January 6, 2025

Have you ever wondered how to get fans excited and into the stadium before the first whistle blows? For sports marketing departments, pre-game activities are more than just warm-ups; they’re a chance to build fan engagement, create unforgettable experiences, and boost attendance. By offering unique stadium entertainment and game day attractions, you can transform the pre-game period into a must-attend event. Today, we’re discussing 10 pre-game activities to bring fans to the stadium early and set the tone for an unforgettable game day.


1. Fan Zones with Interactive Experiences

Fan zones are a must-have for creating a lively, engaging pre-game atmosphere that appeals to fans of all ages. These designated areas serve as hubs of activity, allowing attendees to immerse themselves in fun and interactive experiences before the game begins. Ideas for enhancing fan zones include:

  • Photo booths: Set up team-branded backdrops with props like foam fingers, jerseys, and oversized hats. Offer instant photo printing or digital sharing options to encourage fans to post their excitement on social media.
  • Virtual reality experiences: Transport fans onto the field with VR headsets that let them simulate game-day action, such as throwing a touchdown pass or taking a penalty kick.
  • Mini-games: Include activities like cornhole, pop-a-shot basketball, or football toss games, where fans can compete for small prizes or bragging rights.

By combining entertainment and team spirit, fan zones are one of the most effective ways to boost fan attendance with pre-game attractions. They create a festive environment that encourages families and groups to arrive early, ensuring they make the most of game day.


2. Live Music and Entertainment

Nothing sets the tone for an exciting game day quite like live music and entertainment. Offering performances that appeal to a diverse crowd can build anticipation and energize fans before the game begins. Consider these ideas for maximizing the impact of live entertainment:

  • Booking local talent: Invite a popular band or DJ to play upbeat music that resonates with fans. Highlighting local artists fosters community pride while creating a lively atmosphere.
  • Incorporating cultural acts: Add flair with performances like drumlines, cheerleading squads, or traditional dance groups that bring an exciting, high-energy vibe.
  • Team-themed sing-alongs: Encourage fans to participate in chanting team anthems or singing popular stadium songs to create unity and excitement.

Live music isn’t just about filling time; it’s a universal way to connect fans and keep the momentum building. When executed well, it transforms the pre-game period into a lively celebration that fans look forward to each game day.


3. Player Meet-and-Greets or Autograph Sessions

Meeting players in person is a dream for many fans, making player meet-and-greets or autograph sessions a standout pre-game attraction. These events create memorable moments that deepen fans’ emotional connection to the team. To organize a successful meet-and-greet, keep the following in mind:

  • Limit access: Offer passes to early arrivals or loyal season ticket holders to control crowds and ensure a smooth experience.
  • Rotate appearances: Include a variety of players, coaches, or even former team legends to keep the experience fresh and exciting.
  • Include photo opportunities: Set up a professional photo area for fans to capture their interactions with players, adding another layer of value to the experience.

These personal interactions provide a unique form of sports event entertainment that enhances fan engagement and loyalty. They also encourage fans to arrive early, ensuring they don’t miss out on these exclusive opportunities.


4. Tailgating Competitions and Food Trucks

Food is a universal crowd-pleaser, and combining it with friendly competition is a guaranteed way to energize fans before the game. Tailgating competitions are a classic example of fun activities for fans before sports games that also foster community spirit. Consider organizing:

  • Best BBQ contest: Invite local chefs or team staff to judge, and award prizes for categories like best ribs, most creative sauce, or fan-favorite dish.
  • Creative team-themed snacks: Challenge fans to create game-day treats like cookies, cupcakes, or dips inspired by the team’s colors or mascot.
  • Speed-eating competitions: Feature popular game-day favorites like hot dogs, wings, or pizza slices, with prizes for the fastest eater.

Tailgating competitions are one of the best pre-game activities to bring food lovers and sports enthusiasts together, creating a festive, high-energy atmosphere.


5. Pre-Game Contests and Giveaways

Contests and giveaways are engaging activities to bring fans to the stadium early by building anticipation and rewarding participation. Exciting pre-game entertainment ideas for stadiums include:

  • Team trivia games: Test fans’ knowledge of the team’s history, players, and memorable games. Host this as a live event or through an interactive app where fans can compete in real time.
  • Social media challenges: Encourage fans to post photos or videos using a specific hashtag, such as #TeamSpiritChallenge. Offer prizes for the most creative or spirited entries, driving fan engagement online and on-site.
  • Raffles: Offer coveted prizes like signed jerseys, VIP seating upgrades, or exclusive team apparel. Make raffles accessible through pre-game ticket sales or as a reward for early arrivals.

By incorporating contests and giveaways, you create ways to boost fan attendance with pre-game attractions that are both entertaining and rewarding, ensuring a positive start to the game day experience.


6. Kid-Friendly Activities and Games

To make your pre-game activities more family-oriented, include kid-friendly options that ensure parents feel comfortable bringing their children early. Providing fun activities for fans before sports games, especially younger ones, helps create a welcoming and inclusive environment. Ideas include:

  • Inflatable obstacle courses: Set up bounce houses or inflatable slides to keep kids active and entertained.
  • Face painting booths: Offer face painting featuring team colors, logos, or mascots to get kids into the game-day spirit.
  • Mini sports clinics: Host short, skill-based sessions where kids can learn simple techniques or drills from coaches, players, or ambassadors.

These activities enhance the game day attractions for families and establish the stadium as a go-to destination for fun, encouraging parents to arrive early and fully engage in the pre-game experience.


7. Exclusive Merchandise Pop-Ups

Create limited-time pop-up shops featuring exclusive merchandise available only before the game. Highlight items such as:

  • Special edition jerseys or hats.
  • Autographed memorabilia.
  • Customized gear that fans can personalize on-site.

Exclusive pre-game merchandise not only boosts fan engagement but also drives additional revenue for the team.


8. Community Engagement Activities

Show your team’s commitment to the local community by organizing pre-game activities that involve charities, schools, or local businesses. Ideas include:

  • Partnering with a charity for a fundraiser or donation drive.
  • Showcasing student performances from local schools, like bands or cheer squads.
  • Hosting booths for small businesses to promote their products or services.

Community-focused events enhance the fan experience while building goodwill for your organization.


9. Team History and Highlights Exhibits

Appeal to die-hard fans and history buffs by creating an exhibit showcasing the team’s achievements. Include:

  • Trophy displays from past championships.
  • Highlight reels of memorable games and plays.
  • A “Hall of Fame” featuring photos and stories of legendary players.

Adding interactive elements, like trivia kiosks or photo opportunities, makes this one of the most engaging activities to bring fans to the stadium early.


10. Mascot and Cheerleader Performances

No game day is complete without the team mascot and cheerleaders. Use their energy to hype up the crowd by organizing:

  • Pre-game skits or routines to entertain fans.
  • Dance-offs or games involving fans from the audience.
  • Photo opportunities with kids and families.

These performances are classic pre-game activities that energize the crowd and build excitement for the game ahead.


Tips for Maximizing Pre-Game Attendance

Implementing these activities is just the first step. To ensure success, consider these tips:

  • Promote Early and Often: Use social media, email newsletters, and local advertising to spread the word about pre-game attractions.
  • Offer Exclusive Perks for Early Birds: Reward fans who arrive early with discounts, early access to merchandise, or VIP seating.
  • Measure Success: Track attendance figures, social media engagement, and fan feedback to refine your pre-game entertainment strategies.

By focusing on creating a seamless and exciting pre-game experience, you can make arriving early part of the game day tradition.


Key Takeaways

At the end of the day, pre-game activities are more than just a warm-up; they’re an opportunity to connect with fans, build excitement, and create memorable experiences that keep them coming back. By offering diverse and engaging activities like fan zones, meet-and-greets, and tailgating competitions, you can enhance fan engagement and elevate your game day experience.



Transform Your Pre-Game Experience with American Balloon Decor

Looking to add a unique touch to your pre-game attractions? American Balloon Decor in Orlando specializes in creating stunning balloon installations and decorations that bring your stadium to life. Whether you’re hosting a game at the University of Central Florida or a local high school, we can design themed arches, interactive displays, and more to make your pre-game activities unforgettable. Contact us today to elevate your fan experience and leave a lasting impression on your crowd!



FAQs: How to Entertain Fans Before the Game Starts

  • How to attract more fans to the stadium?

    Attract more fans by offering engaging pre-game activities such as fan zones, live music, and exclusive merchandise. Promote events on social media, provide family-friendly options, and offer early-bird incentives like giveaways or discounts. Creating a vibrant and inclusive atmosphere encourages fans to arrive early and enhances overall attendance.

  • How to Improve the Stadium Atmosphere?

    Enhance the stadium atmosphere with upbeat live music, crowd games, and interactive displays. Incorporate team-themed visuals, mascots, and cheerleaders to energize the crowd. Offering a mix of pre-game entertainment and in-game engagement, such as chants and light shows, ensures a memorable experience for fans, boosting their excitement and loyalty.

  • How to build Fan engagement?

    Build fan engagement by hosting activities like trivia contests, meet-and-greets with players, and interactive social media challenges. Personalized touches, such as exclusive loyalty programs or digital shoutouts during the game, strengthen the connection between fans and the team. Consistent communication through email and social media also keeps fans invested year-round.

  • What are some situations that can impact the fan experience?

    Several factors can affect the fan experience, including long entry lines, insufficient parking, poor weather, or lack of engaging activities. On the flip side, positive elements such as well-organized pre-game attractions, clean facilities, and friendly staff significantly enhance the overall experience, ensuring fans leave with lasting positive impressions.

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